[ CLIENT ]

Kids` Choice is an e-commerce retailer specializing in children's products and toys, rapidly growing its online presence.

Case: Staff Augmentation

E-Commerce: Scale IT Teams Quickly and Cost-Effectively

2 IT specialists onboarded

10-14 days average time-to-hire

30% cost savings on IT staffing

40% increase in development productivity

Case facts

[ Position ]

Front-End Developer (React/JavaScript)
DevOps Engineer

[ Requirements ]

English:
Upper Intermediate
Experience:
4+ years in relevant IT roles with e-commerce experience
Location:
Remote

[ Projects ]

Website UI/UX improvements
Checkout optimization to increase conversion rates
Infrastructure automation for stability and scalability

[ Technologies ]

DevOps
JavaScript
React
UX/UI Tools

About Kid`s Choice

Kids` Choice is a fast-growing online retail platform specializing in children’s products (toys, clothing, and educational materials). Founded in 2015, the company has become a go-to e-commerce site for parents across Ukraine. Despite its success in retail, Kids` Choice is not a tech company at its core. Its leadership and staff primarily come from merchandising and operations backgrounds, with minimal in-house IT expertise. As the business expanded and online demand surged, Kids` Choice recognized that a robust and agile technology team was critical to maintain its e-commerce platform and drive further growth. However, building that tech capability internally proved challenging for this non-IT retailer.

Industry E-Commerce / Retail
Company Size 11-50 employees
Location Ukraine
Key signal Struggled to attract IT talent and scale development efficiently

Challenges

Difficulty Attracting IT Talent
Tech professionals often choose well-known software companies or startups over retail businesses, perceiving them as more innovative and career-progressive. Kids` Choice struggled to position itself as an attractive employer in the IT sector.

High Competition for Developers
Large tech firms offered higher salaries, better benefits, and more advanced technology projects, making it difficult for Kids` Choice to compete for top talent within their budget constraints.

Limited Hiring Expertise
Without a technical recruiter on staff, assessing IT candidates' skills and experience was challenging. This lack of expertise led to lengthy hiring cycles and an increased risk of hiring underqualified candidates, delaying key projects.

Project Delays
The shortage of IT staff caused significant bottlenecks. Website upgrades, checkout optimizations, and automated inventory management had to be postponed, leading to lost sales opportunities and a suboptimal user experience.

Budget Constraints
Full-time developer salaries, along with benefits and infrastructure costs, were too expensive for Kids` Choice’s operating model. The company needed a more flexible and cost-efficient way to scale its IT capabilities without long-term financial commitments.

Solution

Quick IT Staffing
Code2Day provided pre-vetted IT specialists with relevant e-commerce experience, reducing the hiring timeline from 6 weeks to just 10-14 days. This fast-track recruitment process ensured critical IT projects could move forward without long delays.

Key Roles Filled
A Front-End Developer revamped the website’s UI/UX, improving navigation and user experience, while a DevOps Engineer optimized server performance and automated infrastructure, increasing site reliability.

Flexible Hiring Model
Instead of committing to permanent full-time hires, Kids` Choice engaged specialists on a staff augmentation basis. This allowed them to scale IT resources on-demand, aligning expenses with actual project needs.

Seamless Integration
The augmented IT professionals were quickly onboarded and integrated into Kids` Choice’s workflows. They collaborated closely with internal teams, using shared project management tools and participating in sprint planning meetings, ensuring smooth teamwork and fast execution.

Results

Faster Hiring
Reduced the average time-to-hire by 70%, ensuring IT roles were filled quickly to prevent project delays.

Higher Productivity
IT team efficiency increased by 40%, allowing for faster website improvements, feature rollouts, and maintenance.

Cost Savings
Staff augmentation lowered hiring and employment costs by 30%, saving thousands on recruitment fees and long-term salary commitments.

Website Performance
Page load times improved by 25%, reducing bounce rates and enhancing customer experience, leading to higher engagement.

Higher Conversions & Revenue
Checkout optimizations led to a 12% increase in conversions, directly contributing to 15% revenue growth within six months.

Key Metrics and Outcomes

Metric Value Impact

Time-to-Hire 10-14 days 70% faster than traditional hiring cycles

IT Specialists Onboarded 2 specialists Strengthened tech team without full-time overhead

Cost Savings 30% Reduced expenses compared to in-house hiring

Development Productivity 40% increase Faster deployment of new features

Revenue Growth 15% in 6 months Improved website performance and conversion rates

Website Performance 25% faster load times Enhanced shopping experience, lower bounce rates

Conversion Rate Increase +12% More completed purchases due to UX and checkout enhancements

Deployment Speed Weekly releases Faster updates and feature rollouts

Manual Work Reduction 8+ hours/week saved Automated infrastructure tasks and deployment

How Code2Day Transformed Our IT Hiring and Boosted Sales

Code2Day revolutionized our IT hiring. In just two weeks, we onboarded top developers, speeding up our website and checkout process—boosting sales. It’s like having a world-class tech team without the full-time costs. Highly recommend!

Olena Ivchenko

CEO, Kids` Choice

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